advice on advertising legislation

In 2006, the law on advertising came into force (Federal Law of March 13, 2006 No. 38). For the first time in the Russian Federation, vivid and advertising slogans began to be subject to control. Now, each manufacturer or seller of goods must answer for their words.

If the advertising slogan does not meet the requirements of the law, then the manufacturer or seller may be held liable. Art. 14.3 Administrative Code provides for the punishment in the form of an administrative fine up to 800 000 Rub.

So that careless words do not bring significant loss, it is advisable to get legal advice before launching each advertising campaign. Specialists of DTK Partners will help reduce the risk of errors related to the law on advertising.

Legal services

Advertising lawyer services should include:

  • conducting a full legal consultation;
  • verification of the current advertising campaigns of the principal;
  • representation of the client in court in the process of bringing to justice for unfair advertising;
  • preparation of complaints and claims against competitors using illegal methods in advertising.

In 2019, the advertising law turned into a way of harming competitors. Therefore, any mistake you make will be noticed and turned against you. To avoid this, it is necessary to take a responsible approach to the formation of an advertising campaign. The lawyers of DTK Partners will help you with this.

What should be avoided when creating advertising?

Consider which methods can harm the advertiser:

  1. The use of comparative adjectives “best”, “most”, “first”. This information will have to be confirmed by the results of a study or focus group analysis.
  2. The use of incomplete or inaccurate information. Information should be clearly true.
  3. 100% guarantee of the result. It must be remembered that in any situation, intervention of a third force is possible. Therefore, a guaranteed result may not occur.
  4. Use of photo and video products that are protected by copyright. When ordering advertising, you must make sure that the rights to the image belong to the performer.
  5. Indication of discounts and promotions without specification. The information should include the region of application, validity period and other data that will be required by the consumer.

This is only part of the rules that legitimate advertisers should use. To get acquainted with other nuances, it is advisable to attract a qualified lawyer.

Why is it necessary to contact DTK Partner?

Obtaining complete and detailed information about the law on advertising will help you reduce the risk of losses for violation of the law. For advice, you can contact DTK Partner.

Company news

The Court of Appeal in Toulouse admitted that the claims of relatives of those killed and injured in the crash of the ATR-72 airliner near Tyumen could be considered in French courts. This is the first time in the history…

On October 31, 2015, as a result of an explosion on board, over the central part of the Sinai Peninsula (Egypt), the Kogalymavia Airbus A321 airliner having flight chartered flight 7K-9268 on the route Sharm el-Sheikh — St. Petersburg was…

On January 16, 2017, when landing at Manas airport near Bishkek, a Boeing 747-412F-SCD cargo carrier of Turkish airline ACT Airlines having flight on the Hong Kong-Bishkek-Istanbul route, crashed into the summer residence of Dacha-Suu (Sokuluk District of Chui Oblast)…

Major aviation accident cases

Our advantages

A stable source of growth for any company is a high level of professionalism and qualifications of specialists. Our company employs the best lawyers with significant experience in various fields of Russian and foreign law.

We managed to unite people competent, reliable, with an active lifestyle, capable of innovative thinking, able to listen and hear other people’s opinions, work in a team, not be afraid of responsibility, with healthy motivation. All our employees result oriented and motivated for teamwork, using general knowledge, experience and skills to provide clients with the highest level of quality legal services. By command style we understand corporate philosophy, the system of values ​​and relationships within the company, on which the coordinated work of the team is based, representing a key factor in achieving success in any direction of the company. We value working together. and the ability to collaborate. We are aware and believe that thoughts, plans, decisions and actions are much better when they are carried out jointly.

High level of professionalism

Qualification of specialists

Orientation to the result

Personal involvement in the problem

Team work style

Competent strategy development and risk analysis

Free consultation